I have found several PSA ads (EMPATHY).....let's watch, see and analyze them...
1. Commercial
first commercial
Emotion: negative
Idea : the idea is to ask people to stop bullying and to show the consequences of bullying
Concept : the concept is the content of text message can make someone kill themselves
second commercial
Emotion: positive
Idea: save water
Concept: using clays to illustrate mother and son......mother wasting the water thus her son help to save it
2. Poster
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| first poster |
Emotion: negative
Idea: to persuade public or victims to report or tell trustworthy person about women abused, so that the right action can be taken to the abuser
Concept: capturing the abused part of a woman face with a zip at the lips which is about to be unzip
 |
| second poster |
Idea: to show the dangerous and risk if driving while talking on the cellphone
Concept: to use a housewife at the kitchen talking to the driving husband meanwhile the blood burst out from the cellphone to show the an accident occur to the husband
